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Export auditing with Philexport Cebu
In the past week, we facilitated a three days export auditing session with local experts and staff of Philexport Cebu to diagnose export fitness. Part of the event was familiarization with the export auditing model, the introduction to the audit process and the audit planning. On the second day, we visited two furniture companies based in Cebu and completed two company audits. The audits were performed by three groups of local experts. One group focused on management and organization and applied the 7S model. Another group concentrated on the operations and logistics and applied the 5M model. Whereas the third group zoomed in on marketing, sales and customer service and applied the marketing mix. On the third day, the three groups finalized their analysis and reported the findings. For each company, a full auditing report has been compiled and presented.