Value chain analysis Philippines: stepping stone to strategy revision

By alfons | Published: September 30, 2009

Just conducted a session on value chain analysis (VCA) with a group of local export marketing management experts in Cebu, the Philippines. The VCA was part of a process to develop an export marketing strategy for the creative sectors in Cebu. The new strategy should reposition the sector vis-a-vis the intensifying competition from other Asian countries and should help the sector gain market share after the blows of the economic crisis.

The creative sectors, including furniture and home decoration, face several challenges but yet there are ample opportunities. The core issue at stake is that the creative sectors will need to tap their creativity for branding and guerilla marketing efforts. The good news is: we are there to make it happen! So, hang in there and stay posted on inspiring new ideas, and promotional actions. The world will soon be surprised again and indulge in Filipino creativity.

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